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Branding  =  is your business Identity and personality, it needs to be memorable, relevant, and consistent. You need customers to recognise your branding to trust it and buy in to it.

 

Value Proposition  =  A clear and concise statement about what you sell and why customers need it.

 

Logo =  The logo needs careful consideration. Design elements that are clearly understood and able to be replicated across digital and print is essential. Your logo idea may be easy to use on a poster, but will it work in one colour on a pen?

 

Tagline  =  is a short line used with the logo to provide clarity on what the business does. It can be clever, entertaining, or factual.

 

Marketing Assets  =  are all the items used to educate people on your services and products. Marketing assets should help persuade people to buy from you. The digital space is filled with a vast array of messages that often miss the target completely because they are just noise.

Your Stationery, Website, Digital and Print collateral needs to create the right impression to establish credibility. Credibility helps to establish trust which results in sales and higher customer retention.